How Do You Describe a Custom Product? A Guide Using Our Signz Street Signs

Describing a custom product can be surprisingly difficult — especially when the item is meaningful, personal, or completely unique to the buyer. Unlike mass-produced décor, custom pieces carry story, identity, and emotion that standard product descriptions don’t capture.

At Signz, we create personalized aluminum street signs that connect people to the places they love most. Here’s how to properly describe a custom product — and how we do it with our signs.

Start with a Purpose

Every custom product should be described by what it represents, not just what it is. For our Signz street signs, the purpose is simple: they represent city pride, memories, roots, and the story behind where someone comes from.

Explain What Makes it Custom

Make it clear which elements the buyer can personalize — their city, street name, or chosen text. Customization is the heart of the product.

Highlight Materials & Craftsmanship

Buyers want to know what makes the product premium and worth the price. For Signz, that includes real 5052 aluminum, 1440 DPI printing, outdoor laminate, and handcrafted production in the USA.

Describe How It’s Used

Help customers visualize the item in their home by describing how and where it can be displayed.

Bring in Emotion

Custom products sell because they mean something. Describe the emotional value — nostalgia, hometown pride, and personal memories.

Keep It Simple and Clear

Avoid overly technical language. Speak like a real person and focus on the meaning, quality, and personalization of the product.